In 1963 Pantone's founder, Lawrence Herbert, created an innovative system for identifying, matching and communicating colour. His insight, that colours could be interpreted differently by each individual, led to the creation of the Pantone Matching System, a book of standardised colours in fan format.

Herbert created the Pantone Matching System primarily to solve problems associated with colour matching in the graphic arts industry, but since that time Pantone has expanded its colour matching system concept to other colour-critical industries.

Today, Pantone is known across a wide variety of industries as the standard language for accurate colour communication and continues to develop inspirational tools and technologies for the worldwide creative community. Pantone was acquired by X-Rite Incorporated in October 2007.

For a full explanation of Pantone's range of Colour Systems and the various different colour reference formats see our article Pantone Explained.